Selling Tips

The time you put into preparing your property for sale can be the difference between achieving a great result or just selling for an average price. So how do you ensure the result is profitable and stress free rather than disappointing and tense.

The good news is that the result is in your hands and, the best part is, it's not hard, time consuming or expensive.

So, the three most important factors you have to consider are; presentation, method of sale and choice of agent


First impressions count, so it's important to make sure your property looks its best from the moment it goes onto the market for sale. And that doesn't just mean a clean and tidy interior, it means it is important to do whatever is possible to have your property looking its absolute best on inspection day. Some of the turn offs for buyers include:

  • Animal odours in the house
  • Evidence of damp or moisture in the walls
  • Cigarette or strong food odours
  • Doors, windows or gates that stick
  • Cracked glass
  • Too much furniture or too many personal belongings cluttering the space
  • Stained carpet

Remember the emotional appeal required to stir the interest of the buyers is unlikely to be created by a poorly presented property, and a neglected building sends out 'warning signals' to prospective buyers.

For vacant properties, we would recommend that the property be furnished for the period of the sale. In our experience it can be an excellent investment in maximising the sale price.

If you need some help to best present your home, we can help. We can put you in touch with a list of trustworthy handymen, gardeners and interior consultants all experienced in property presentation.

Method of Sale


A typical auction campaign consists of three weeks of advertising and open house inspections followed on the fourth Saturday/Sunday by the auction. The time frame demands action from interested buyers and allows you to plan your next steps. An Auction campaign has weekly advertising and regular open house inspections.

Private sale

Sellers who have a more flexible approach to the time period in which their property may sell and who do not want the publicity that comes with a full auction campaign, often find the private sale approach an attractive option. The campaign runs for as long as it takes to find a buyer at an acceptable figure. A private sale campaign may have weekly advertising and regular open house inspections, or it may be conducted on the basis of private appointments only. We can tailor a private sale campaign to suit your specific requirements.

Marketing Promotion

To make a sale, you only need one buyer, however, to achieve a top price, you need the greatest possible number of buyers to see your property. At Halfapercent we know how to get more people to view your home with a range of innovative ideas that get your property noticed by the right people making sure you achieve that very special selling price. This may include the Internet, The Age / The Sunday Age / PRW, Melbourne Weekly, suburban newspapers, colour on-site display boards, colour property brochures, media editorials, letterdrops in local areas, letters to landlords/investors, office window display poster, specialist newspapers and magazines, all dependent on  your budget.

Halfapercent Real Estate does not profit on advertising.

Choosing the Right Agent

Not all agents are alike. Some will work hard to ensure you get the best price for your property and make the sale process as smooth as possible for both you and the potential buyers. Others will just go through the motions: Advertise, Open house, Auction/Private Sale.

It all comes down to choosing the right one. So like everything else, some homework is crucial.

Don’t choose an agent simply because they give you the highest valuation or they are the biggest. You could be setting yourself up for disappointment.

Some agents will promise an unrealistic price, just to get your business, then later on Auction day, or months down the track with a Private Sale, say the market has dropped and convince you to take a lower price.

The choice often comes down to whether to choose a franchise office, a brand name real estate office or boutique real estate office. The owner and operator of a boutique office is most likely someone who has the confidence in what he or she offers and an ambition to provide a quality service to their clients. The decision to open a boutique office takes a lot of hard work, initiative, guts and many happy past clients and this is usually a great guide as to what you can expect.

At Halfapercent Real Estate our philosophy is very simple – we give you a fair deal.
We don't believe in the ultra-high fees that are the "standard" in the Real Estate Industry.

What we do at Halfapercent Real Estate, is provide our services to you at one of the best commission rates available in the entire industry.

How do we do this? 
Simple we cut out the “fat”. 
We don’t pay franchise fees, or provide you with a fruit hamper, bottles of wines, gold class movie tickets and expensive marketing materials used to enhance some agents profiles not your property’s. You pay for these extras, through your high fees and commissions – they aren’t free.

We prefer to provide you with real savings, and let you decide what you want to do with these savings, to spend any way you want.  In a sale of an $800,000 property the savings could be as much as $20,000.

In providing you with a fair deal, we still earn a really great living doing what we really enjoy, and that is selling your quality property and having you tell your friends about us.

We aren’t unique in the retail and service industries of “cutting out the unnecessary waste” and have modelled our business on two such examples, one a large well known entertainment retailer, and the other an innovative and ground-breaking home loan lender, who both understand and believe in the importance of offering a quality product at a fair price. By cutting out the unnecessary fat, they as we do ensure that these savings are passed back to you, the client.

Why Else Should You Consider Us!

The objective of some agents is to just make THE SALE – and unfortunately this is not always for the highest possible price. If a buyer of your property offers less than what you want to accept, these agents are at risk of losing their LARGE commissions, and if they can’t finalise the sale, their commission of $20,000 or even more may vanish. So, some agents will put pressure on you (the owner) to reduce the selling price. Sometimes this decision is right, but more often, the strategy of waiting and renegotiating or looking for another purchaser, would provide you with a better result.

We don’t suffer from these pressures, because at Halfapercent Real Estate with our fair and realistic commission, a discounted offer from a buyer has little impact on our bottom line.

We can be honest, and most of all afford to be patient with you and the sale process, rather than pressuring you.  No matter what your situation, we can work with you to get the best result in each situation.

While house prices in some cases have doubled, we DON’T think that means real estate commissions should double.  The same amount of work is involved as it always has and that is why we offer commissions well below industry standard rates.

Our Company is based on three key cornerstones, Ethics, Value and Service, and we always look for the absolute best result for each and every client.

Our Commitment to You:
We believe that every client of ours has an absolute right to expect 100% satisfaction. 

And because our business is based on repeat business via word of mouth referrals, it is imperative that our last transaction is always our 'best transaction.